22
May
2012

Last Call Dogs

Yellow truck brings students late-night food without the wait

By Rasheda Nipu, Associate Editor on September 23, 2009
Last Call Dogs offers more than typical food cart fare, including barbecue and Polish sausage.

Last Call Dogs offers more than typical food cart fare, including barbecue and Polish sausage.

Late-night munchies ­— we all have them. But because we all experience late-night hunger, satisfying it often means enduring long lines at Littlejohn’s and loud crowds at Christian’s Pizza. Seeing an opportunity to bank on this predicament, Joseph Mills came up with an idea to open his own business that would eliminate that tiresome wait before being served.

Mills’ idea was realized in the form of a big, yellow truck, which he named Last Call Dogs. Last Call Dogs provides the Corner’s night-crawlers with something to satisfy their hunger — without the long wait of having to go into one of the few restaurants that stays open late.

Mills said he first realized the potential of the late night crowd when he started the taxi company Wahooptie. Mills’ idea for Last Call Dogs resulted from a discussion with a friend about the limited number of late-night eating options in Charlottesville. Mills and his companion ultimately came to two important conclusions: They wanted to bring food to people and they wanted to do it for a very low cost. The idea originally started, Mills said, as a pushcart that would wander everywhere, from hitching a trailer onto the purple Wahooptie to setting up a hotdog maker on the porch of local restaurants. A few trial-and-errors later, he ultimately decided on the idea of a signature yellow truck.

While leaving Coupe’s, a group of my friends and I fell victim to the late-night munchies. Thinking we would just head toward one of our usuals— The White Spot or Christian’s — we were somewhat surprised to see a big yellow truck sitting, as if it were waiting for us — or so it seemed — in the parking lot behind Coupe’s. Before that night, I had heard some rumors about a supposed hot dog stand that sent out Twitter messages about when and where it would be out, but I hadn’t given it too much thought. Upon seeing the truck in the parking lot, however, we decided to forgo our original plan and give the big, yellow truck a shot. That we did not have to wait in a crowded restaurant was a big influence in our decision-making process.

The convenience of the location and the short wait had already won the truck quite a few points in my book. Additionally, paying two bucks for a delicious hot dog — or “Last Call Dog”  — beat paying four bucks for a Gus Burger.

The menu also included nachos with cheese, Big Jim’s Famous BBQ and “Last Call Sausage,” all for two bucks each. For those vegan eaters out there, the Last Call Vegan Dog is apparently a winner. Fourth-year College student Helen Ye said the vegan dog was the “most like a real-meat hot dog I have ever had.” Toppings include the basic condiments or “Fixins”  — slaw, onions, chili and cheese — for an extra 50 cents. Granted, two bucks for a hot dog off a truck in the middle of a parking lot is probably not going to be up to five-star restaurant standards, but neither is a Gus Burger.

Initially, the truck may have caused more confusion than satisfaction, but Mills’ resourcefulness in using Facebook and Twitter to get the word out has created some great publicity. Currently the truck can be found in the middle of the parking lot behind Coupe’s from about 10:30 p.m. to 2:30 a.m. The truck’s time and location, however, is subject to change. In addition to Facebook and Twitter updates, fans of the truck can be notified of changes through the company’s Web site, lastcalldogs.com. The Web site also provides updates about menu specials and contests.

The company’s success has also led to further investment in easy, convenient food, without the wait. As I demolished the all-beef dog I had ordered, one of the employees informed me that the business may expand soon. According to an interview with NBC29, Mills said he hopes to grow the company to include jeeps in which the hot dogs will be prepared and brought to your home. Fresh hot dogs brought to my door … I now wonder why someone hadn’t thought of this before?

The ultimate goal of Last Call Dogs, Mills said, is to be local. For Mills, “being local” means everything from making its own hot dog buns to buying ingredients from local Mom & Pop grocery stores to donating leftovers at the end of the night to local homeless shelters.

For now, if you find yourself looking for a quick fix to curb those late-night munchies, I’d say Last Call Dogs is an easy — and delicious — answer on wheels.

Comments are closed.