File Formats

The Cavalier Daily uses Macintosh computers to produce ads. Although we can read most Windows file formats, there is a lower chance of compatibility problems if ads are supplied as Mac files.

Acrobat PDF files are preferred, since PDF format embeds all graphics and fonts into a single, complete file. We can also accept files converted to TIFF or EPS format. The Cavalier Daily performs design and layout in Adobe InDesign, Illustrator, and Photoshop. We can accept files in these programs, but they frequently require font substitution and reformatting. Substantial redesign of incompatible files may be subject to additional production charges.

We cannot accept any Microsoft Office (Word, Excel, PowerPoint, etc.) or Quark files. If you create content in these programs, please convert your ad to a PDF before submitting.

Generally, web file formats, such as GIF and JPEG, will not reproduce well in print and are not preferred.

Resolution

Photographs in ads submitted electronically should be screened at 85 lpi.

Fonts

If you are submitting a file in PDF format, please ensure all fonts are embedded when the PDF file is created.

If you are submitting a file in any other format, we can not guarantee that the exact fonts will be available. The Cavalier Daily reserves the right to make any font substitutions for fonts that are not embedded in the ad.

Color

Process color ads are printed using CMYK colors.

For any ad printed in Spot color, you must specify in your design application that the color type is “Spot Color” instead of “Process Color.”

We cannot adjust colors in PDF or EPS files. Please convert any color text or graphics from RGB to CMYK.

Delivery Methods

Electronic submission of ads is preferred. Ads may be e-mailed or submitted on Zip disks. Ads can also be downloaded from Web or FTP sites.

Camera ready ads up to 8.5 x 11” are also acceptable. Artwork and logos should be clean, original copies on white paper. Photos for camera-ready ads should be screened at 85 lpi.

All camera-ready ads will be scanned at a high resolution, although we can not guarantee that the quality will be the same as the original.

To send an ad via e-mail, compose a text message with the following information: name, address, phone number, the ad size and run dates. Make your ad a separate Attachment to your text message, and e-mail to: ads@cavalierdaily.com

The Cavalier Daily reserves the right to make any necessary changes to ensure compatibility and best possible output.