The green flyers placed around the Newcomb Hall Dining Room attracted students' eyes with their bright color at first, but their message would attract controversy as well: "Why are certain factions (the Catholic Church and feminists) engaged in an assault against things that make life pleasurable, such as: sex, romance, makeup, furs, jewelry, chocolate?" The flyer advertised "The Neo-Puritan Assault on Sex and Pleasure" with Dr. Gary Hull as lecturer, sponsored by the Objectivist Club Thursday night in Gilmer Hall. Objectivism is a philosophy emphasizing individual achievement, formulated by the author Ayn Rand in her 1943 book "The Fountainhead" and 1957 book "Atlas Shrugged." According to Hull, the basis of the philosophy's morality is reason. "I would say objectivism is a philosophy of reason, egoism and capitalism," said Dan Norton, third-year College student and Objectivist Club president.