Lawsuit alleges Web site touts misleading prices
By Emily Roper | November 4, 1999A pending legal battle has ignited a debate pitting past and future business practices against each other. The National Association of College Stores, Inc. filed a lawsuit Monday accusing online bookseller Varsitybooks.com of false advertising. NACS is a trade association with 3,000 members, including the University Bookstore. According to a letter sent to all NACS members, the lawsuit alleges that discounted prices shown on the Varsitybooks.com Web site are inaccurate and misleading to consumers.