Christie Key, a sophomore at the University of Missouri and the blood drive coordinator of the Gamma Phi Beta sorority chapter there, sent an e-mail to the chapter's 170 members April 6 demanding that they participate in the University's Greek Week blood drive, according to an Associated Press report.
Key's e-mail encouraged sorority members to lie about health and recent tattoos and piercings in order to meet donor requirements and in turn earn points for the chapter in the campus's Greek Week blood drive.
"We're not messing around," Key's e-mail read. "Punishment for not giving blood is going to be quite severe."
In response to the e-mail, the Gamma Phi Beta International Sorority apologized to the community, campus and Red Cross on Tuesday.
"This email was sent without the consent or approval of any chapter officer and is not in accordance with the values of Gamma Phi Beta International Sorority," a Gamma Phi Beta International Sorority statement said.
Key expressed also regret in an official apology posted on Gamma Phi Beta International's Web site.
"I failed to consider the consequences of my actions in suggesting that members lie about important health issues in order to earn points for our chapter," Key said.
The Red Cross told the AP that blood taken at the University and at all blood drives is routinely tested.