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Md.-based company acquires QualChoice

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The controversial issue of health insurance at the University moved into a new phase Saturday when the University-sponsored HMO, QualChoice of Virginia, was sold to Coventry Health Care, Inc.

Coventry will pay approximately $12.5 million to acquire QualChoice and its parent company, Blue Ridge Health Alliance Inc., from its majority shareholders, the University Medical Center and the University Health Services Foundation.

QualChoice was sold in part because it had failed to turn a profit since its incorporation in 1994.

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