Oct. 11 food purchases fund relief efforts
It's cuisine with a cause.
On NBC's "Today Show" Sept. 21, J.P. Morgan Chase & Co. announced its intention to establish the Windows of Hope Family Relief Fund in partnership with David Emil, owner of Windows on the World, an upscale and unique dining locale formerly situated atop the World Trade Center.
Windows of Hope will provide aid to the families of victims of the World Trade Center tragedy who worked in food service.
On Thurs., Oct. 11, Windows of Hope is asking for restaurants and food establishments throughout the world to donate at least 10 percent of their evening's sales to aid those affected by this tragedy.
Right here in Charlottesville, those cries for help are being heard and answered by local restaurants and food establishments.
The Charlottesville restaurant contingent is headed by Sean Concannon, chef and co-owner of ESCAFE, one of nearly 25 local restaurants expected to participate in the Oct. 11 fundraising efforts.
"My next-door neighbor watched the 'Today Show' and told me that my restaurant should do it," Concannon said. "I pondered it for the weekend, contacted them in New York, got info and distributed it to every food service venue and wine outlet on the Downtown Mall."
So far, Concannon has heard from six other restaurants on the Downtown Mall that have committed to aiding in the fund-raising efforts.
Concannon and his restaurant, however, are committed to exceeding the requests of Windows of Hope.
Eastern Standard will host an hors d'oeuvres reception on Oct. 11 from 5 p.m. until 6:30 p.m., charging a $10 cover. All money generated will be donated to the relief fund. Eastern Standard is a fine dining establishment under the same management as ESCAFE and located upstairs from ESCAFE.
According to Windows of Hope, each restaurant also is encouraged to go beyond the 10 percent of revenues donation. ESCAFE, for example, will be selling bottles of wine during their cocktail hour to increase revenue.
"I think everyone felt paralyzed when the chain of events occurred," Concannon said. "I've been sitting, waiting to be able to do something. I felt this was very simple to do and yet could aid a lot of people -
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