A private bookstore near the University of Nebraska-Lincoln no longer will offer a coupon for free beer at a local brewery to students buying textbooks at their store after receiving criticism over the promotion.
UNL Chancellor Harvey Perlman and Lincoln Police Chief Tom Casady said the sales promotion, which has sparked national attention, spreads the wrong message about college life and alcohol.
Bookstore General Manager Chuck Bills said while he could understand the reaction against the promotion, he still hopes his store can run "outrageous promotions" in the future to compete with UNL's university-owned store.
Linda Major, director of UN Directions, a program created to curb UNL student alcohol consumption, said she supported the right of Nebraska Bookstore to run marketing campaigns and promotions, as long as they do not further contribute to the intertwining of alcohol and college life.
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