A group of students at the University of Michigan is pushing for a boycott of Coors beer in response to a controversial political contribution by former company president Joseph Coors Sr.
Coors, who was president of the Coors Brewing Company during a nationwide boycott of its products in 1977, recently donated over $100,000 to support Ward Connerly, a member of the University of California's Board of Regents and outspoken proponent of California's Proposition 54, which would remove racially identifying information from state applications.
While Coors retired from the company in 2000 and passed away in March of this year, the student group, known as the Coalition to Defend Affirmative Action and Integration and Fight for Equality by Any Means Necessary, alleges the Coors Brewing Company has a history of unfair labor practices.
Western Michigan University's Student Assembly endorsed a similar boycott last year after union employees were locked out of a Coors manufacturing plant in the university's home city of Kalamazoo.
The Coors Brewing Company, which markets many brand names including Coors Light, Keystone Premium, and Zima, is the country's third largest beer producer.
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