The Senate approved a measure 97-0 yesterday that would outlaw many business techniques used by advertisers who send unsolicited e-mails to millions of Americans.
Sponsored by Sens. Conrad Burns, R-Mont., and Ron Wyden, D-Ore., the "anti-spam bill" would prohibit senders of unsolicited e-mails from masking their identities using a false e-mail address or misleading subject line. In drafting the bill, Wyden and Burns cited increasing costs to businesses, consumers and internet providers caused by unwanted messages.
The bill would also require that advertisers include in their e-mails a physical address as well as a statement that the message is a commercial advertisement or sales pitch.
Under an amendment by Judiciary Committee members Sens. Orrin Hatch, R-Utah, and Patrick Leahy, D-Vt., those who violate the law could be sentenced to up to three years in prison. In addition, an amendment by Charles Schumer, D-N.Y., gives the Federal Trade Commission the power to establish a do-not-spam list, similar to the do-not-call telephone list previously approved by the agency.
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