Ever gotten a pop-up ad for pheromones? Those natural chemicals that are supposed to turn you on?Thought they were just a gimmick? Think again. University Biology Prof. Ted Homyk reports that they actually do exist.
"Pheromones are real, and they play a very important role in mediating chemical communication -- between plants as well as between animals," Homyk said.
Pheromones, simple chemical compounds, are emitted by one individual to another and consequently influence the recipient's behavior.
"They do so by binding to specific receptor proteins associated with neural or sensory cells in other individuals, triggering electrical impulses that are directed to specific regions of the brain," Homyk said.
Many animals, such as moths, sea urchins and even bear cubs, use pheromones to directly attract the opposite sex or to send chemical messages to their mothers. Yet, human use of pheromones for these purposes is seen as much more individualized and subtle.
"Psychology Today", a monthly journal, alleges that humans are often attracted to certain people because of the personalized bodily scent they emit. Humans are often attracted to the scent of those who have a genetic-based immunity different than their own. This works to decrease levels of incest and ensure healthier children in further generations.
Third-year Nursing student Amanda Schindler admitted to be turned on by her boyfriend's pheromones..
"He has a certain scent about him -- I like it," she said. "It's Jeremy."
While this may seem like an extreme example, she may not be too far off.
Homyk argues that some pheromones are released from certain scent glands.
"In some cases, pheromones are released by simple cells," he said. "In other cases, these cells are organized into simple glands. Some scent glands release pheromones."
Many companies have chosen to cash in on the research recently done on pheromones and sexual attraction. For the hefty price of $60, Sephora and Nordstrom sell a topical, odorless pheromone for women by Philosophy called Falling In Love.
"When applied daily, Falling in Love increases your sense of well-being and therefore, attractiveness," the company claims.
Not willing to shell out the big bucks? Pheromones are located no further than your local grocery store.
Celery contains levels of androstenone and androstenol, two pheromones thought to be integral in the attraction process, according to "Men's Health."
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