City helps to restore free Friday concerts
By Sarah R. Gatsos | February 23, 2004Local residents will once again be able to rock and roll for free this summer. The Charlottesville Downtown Foundation, sponsor of the popular downtown summer concert series Fridays after Five, rescinded the $3 admission fee instituted last year and will once again sponsor free concerts from the first week of May to the third week of September. A combination of a wet summer and the unpopular fee decreased attendance last year, which meant that the revenue from the fee did not cover the costs, Charlottesville Vice Mayor Meredith Richards said. A decline in sponsorship necessitated the initial fee, Richards said. "With the revenue declining, they felt that they needed to do something to boost attendance so they brought in larger, more costly bands," she said.