The Cavalier Daily revamped
Charlottesville's oldest daily newspaper to offer expanded digital content, semiweekly newsmagazine
The Cavalier Daily will unveil the first edition of its newly designed newsmagazine on Aug. 27, as students return to the University for the 2013 fall semester. The organization announced plans in January to reduce print production to twice a week starting in August as part of a shift to a digital-first newsroom.
The Cavalier Daily’s 123rd managing board said the shift would provide the newspaper with greater flexibility in a world that demands online content and a 24-hour news cycle.
Editor-in-Chief Kaz Komolafe, a fourth-year College student, said all the literary sections of the paper would be affected by the transition, with the daily reporting and articles to be published online rather than in the print edition. “The stuff that you’re used to seeing on a daily basis – the news brief and the 100-word articles – are going online,” she said.
Komolafe said the change will require the paper to produce more multimedia content, but she also said the print edition will not be neglected. Content that will be featured in the print edition of The Cavalier Daily will be longer and more in-depth reporting, with the News and Sports sections reflecting the most significant changes, she said.
“For sections like [the] Arts and Entertainment and Life sections, they are feature-like already,” Komolafe said. “For News and Sports there is going to be more of an emphasis on feature writing and investigative reporting.”
Though The Cavalier Daily will continue to publish content daily on its website, Komolafe acknowledged that “our biggest challenge is going to be maintaining relevancy,” going forward Komolafe said. As part of this effort, the organization has created a new marketing staff and will host a launch party in the amphitheater Sept. 6 to reach out to students.
While The Cavalier Daily already has more than 1,000 online subscribers to its digital newsletter, and pulls in roughly 10,000 visitors to its website each week, Komolafe said the effort to attract student interest is far from complete. “We have a great technical support team, with a solid grasp of the new technology we’ll be using,” she said. “But huge strides need to be made in graphics, design and design-heavy print content.”
Operations Manager Meghan Luff, a fourth-year Engineering student, said staff members partnered with iCampus Times to design a new app that will be unveiled next week. “This is our own original app, for Android, iPhone, tablet, and the like, and … [it] will include multimedia, stories, videos and links back to The Cavalier Daily website,” Luff said.
Luff said the app will also contain an advertising option through which readers can receive coupons.
The managing board announced last January the new print schedule is estimated to save the organization an estimated $40,000 per year.