U.Va. athletics partners with StubHub

New service expected to increase ticket revenue, ease of use


The new StubHub partnership will have no impact on student ticketing. However, students will be able to resell tickets above face value.

Kelsey Grant | Cavalier Daily

Virginia Athletics announced that StubHub has replaced the Virginia Ticket Marketplace as the official ticket reseller for all University football and men’s basketball games.

The change to StubHub will not affect student tickets. Students will still use their student IDs for admission to football games, and the request and claim process for seats in John Paul Jones Arena remains unchanged.

Similar to the Virginia Ticket Marketplace, fans will be able to sell tickets above face value on StubHub.

The new partnership with StubHub allows fans to more easily exchange tickets electronically, StubHub spokesperson Alison Salcedo said.

Todd Goodale, senior associate athletics director for external affairs, said StubHub will work well with the University’s current system. He expects the new partnership to be accompanied by an increase in ticket revenue.

“The goals of the partnership are to provide fans with an efficient, secure way to buy and sell tickets on the secondary market through collaboration with an industry leader and to integrate the secondary ticket market with our existing ticket sales operation,” he said.

Spectra Ticketing & Fan Engagement, the athletics department’s current ticketing service and software provider, has worked with the University for years to provide the programming needed to run the Virginia Ticket Marketplace. Spectra, formerly known as as Paciolan, already has a partnership with StubHub.

“Paciolan has a partnership with StubHub that will enable fans of U.Va athletics to access a greater audience to buy and sell tickets,” Goodale said.

StubHub currently partners with 35 other intercollegiate athletics departments nationwide, including ACC members Clemson, Florida State, Georgia Tech, North Carolina, Pittsburgh and Virginia Tech.

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