Monday morning, UPC announced Future and Lil Yachty as the 2017 Welcome Week concert performers. The Welcome Week concert is staged partly as an alternative to Block Party, which takes place on the same night.
Welcome Week has become a large part of UPC’s programming, last year taking up around half of UPC’s budget. 2016 Welcome Week also included the Rotunda Sing a capella concert, a First Year Movie Night and a performance by hypnotist Tom DeLuca — although the concert is often the most heavily promoted event.
After the success of J. Cole’s concert during Welcome Week last year, UPC has increased its star power by bringing Future and Lil Yachty to John Paul Jones Arena the night of Saturday, Aug. 19. Both artists are Grammy-nominated and have made huge waves this year. Future released two albums, “FUTURE” and “HNDRXX,” both of which received lots of attention in the charts and included the hit song, “Mask Off.”
Lil Yachty also burst into popularity this year with his lengthy, 21 song album, “Teenage Emotions,” which features an appearance from Migos on the lead single, “Peek a Boo.” In addition to his musical chops, Lil Yachty’s beaded braids and colorful palette have solidified him as a huge fashion influence, allowing him to secure his place as the face of the new Nautica and Urban Outfitters collections.
Tickets for the 2017 Welcome Week concert are available for presale from 10 a.m. to 10 p.m. Tuesday, May 23 and available to the general public beginning at 10 a.m. Wednesday, May 24. Ticket prices start at $55.
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