News
By Cait Speaker
|
August 31, 2007
Television viewers can expect to see more alcohol safety commercials while channel surfing after the Virginia Attorney General's Office launched a new ad campaign this week designed to better educate Virginia citizens about the dangers of drinking and driving.
The ad campaign is the next phase of Checkpoint Strikeforce, a six-month statewide effort initiated in July to crack down on drunk drivers through education and increased enforcement, according to David Clementson, deputy director of communications in the Virginia Attorney General's Office.
"Intense programs like Checkpoint Strikeforce are aimed at bringing the rising figure of DUI arrests and convictions down as much as possible," Clementson said.
With Virginia DUI arrests reaching almost 30,000 a year, the state attorney general's office and the Albemarle Police Department are looking at various ways to address the issue.