News
By Thomas Madrecki
|
September 13, 2006
The Board of Visitors met yesterday to approve and outline the goals and events related to the public launch of the Capital Campaign and to reveal the campaign CASE statement.
The External Affairs Committee outlined for the Board the five major objectives of the campaign, which included: the promotion of the public segment of the campaign, an effort to increase philanthropic donations, increased relations between the Board foundations and the University, the prospering of constituent engagement efforts and the improvement of University marketing communications.
"We are very much committed to the goals," said Bob Sweeney, senior vice president for development and public affairs.
Sweeney also emphasized the need for more "elite" level funding by way of philanthropic donations, in order to enhance the perception of the University.
"We will no longer compare ourselves to top public universities ... but [to] a handful of the elite private universities," he said.
Committee members commented that, while the University is currently ranked within the top 10 of other peer institutions for philanthropic capital, it still lags behind schools such as Stanford, Cornell and Johns Hopkins.
According to Sweeney, the University endeavors to earn $300 million in philanthropic gains on a yearly basis.