The long running "Virginia is For Lovers" slogan is up for a spot on the Madison Avenue Advertising Walk of Fame.\nThe slogan, which celebrates its 40th anniversary this year, was first suggested in 1969 by the Richmond-based advertising agency, Martin & Woltz, Inc.\nIt's "a huge year [for the motto]," said Tamra Talmadge-Anderson, public relations director for the Virginia Tourism Corporation. "[It's] the longest running state tourism motto in the country."\nTalmadge-Anderson said the agency first proposed more specific slogans to the Virginia State Travel Service such as, "Virginia is for Mountain Lovers" or "Virginia is for History Lovers," but decided to stick with "Virginia is for Lovers" for broader appeal.\nThis year, Virginia's famous motto is competing with 25 other ones, including Nike's "Just Do It," and L'Oreal's "Because You're Worth It."\nThe winner will be chosen and announced this September based on an online poll conducted by Advertising Week.\n"The phrase has an iconic status in all American culture," Talmadge-Anderson said, adding that the motto's anniversary has inspired a slew of other programs to boost tourism in Virginia, a $19 billion industry that provides more than 200,000 jobs throughout the commonwealth.\n-compiled by Sebastien Theroux
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