Last fall, I recommended Green Mountain Coffee Roasters as a short because of the fact that it sold - and still sells - a fad product and the stock's price was much higher than warranted by the true value of the company. After presenting my investment recommendation, the SEC launched an investigation into Green Mountain's accounting practices causing the share price to fall from its record highs. Investors are now looking more critically at Green Mountain, and it is possible the stock already has seen its peak.
Now I'll share an example of a long idea. To go long on a stock is when an investor buys shares of the stock with the hopes that the price will appreciate.
Beckman Coulter, ticker symbol BEC, has proved to be a good long investment. Founded in 1935, Beckman Coulter is a market leader in the important and dynamic medical testing field. Beckman sells diagnostic machines that use different substances such as chemicals or enzymes to test for diseases. They sell to hospitals, clinics and private practices.
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