This bid's for you
By Lytle Wurtzel
Cavalier Daily Senior Writer
What do DeBeers Jewelers, BMW, Gap and Dave Mathews Band have in common with Inter-Sorority Council Recruitment?
They've all influenced slogans featured on the Bid Day t-shirts of the new sorority pledges.
On the first night of sister-bonding, replete with pledge class photo sessions and group dinners all over town, pledges receive the ultimate wash-and-wear symbol of their new affiliation.
These shirts, the first colorful tidings of Bid Week, take their cue from commercial logos, phrases and even song lyrics. With a few modifications and the appropriate Greek letters, a BMW emblem becomes part of a Gamma Phi Beta slogan, while Alpha Chi Omega alters DeBeer's trademark phrase to read, "A sister is forever" - starting now.
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