Why do bad things always happen to great television shows? That's the question I asked myself when I recently read that the popular channel, FX Networks, may be forced to cancel one of its marquee shows, Damages, because of rising production costs. Sadly, it is common law in TV land that as shows age, they become more expensive. Actors, writers and producers ask for more money as their shows gain recognition, and in the case of a critical hit like Damages, their demands seem legitimate. The other side to the television business, however, is whether the show is attracting enough viewers - and subsequently advertising revenue - to maintain production. But at what point do you sacrifice art for profit?
This is an important decision for a company like FX Networks. Unlike major broadcasting networks like ABC or CBS, FX always has had a niche audience, with shows that rarely appeal to the masses. These shows, like Nip/Tuck, Rescue Me and Damages, have catapulted the network into the leagues of HBO and Showtime in terms of high-end television. After already retiring Nip/Tuck earlier this year, and with Rescue Me currently producing its final season, can FX really afford to lose its last powerhouse?
Fortunately, there is a chance Damages can be saved. Rumors of a production partnership - meaning two companies would split the costs of making the show - have emerged but have yet to be confirmed. This strategy has been used before - NBC joined with DirecTV to save its own critical juggernaut, Friday Night Lights, when it was on the verge of cancellation a few years ago. Now in production of its fifth season, Lights has been allowed to flourish creatively without increased pressure to draw in more viewers and ad revenue. With any luck, the same technique will be used to save Damages, a show that has flourished with age and waved the flag for intelligent cable programming. This is one show that's definitely worth saving.
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