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Marketers hype basketball

Both the University and the National Collegiate Athletics Association are hoping innovative marketing strategies will score increased enthusiasm for the upcoming basketball season. Although not a direct response to the NCAA's efforts to bring more enthusiasm to college basketball, the University's athletic program is unveiling a new marketing scheme that revolves around the slogan "Last Ball in U-Hall" and focuses on honoring the closing of University Hall prior to the opening of the John Paul Jones arena next season. The marketing program includes putting up light-pole banners, T-shirt giveaways to the first 1,000 people at the first several games and a series of other events and giveaways. Furthermore, because of the push last season for a student spirit group at basketball games, the Hoo Crew -- formed with the hopes of achieving the intensity and reputation of Wake Forest's Screamin' Demons --- will have its own section.


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Darden School criticized over revenue sources

The financing of the Darden School, specifically the school's reliance on lucrative executive education programs, was criticized last week at financial firm TIAA-CREF Institute's conference about financing higher education. Executive education programs allow adult students to participate in programs targeted toward their careers and allow businesses to commission specific programs for their employees. University of California at Berkeley Prof.


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Correction

The Nov. 4 News story "NAACP Challenges Restructuring" mistakenly stated that the Rewards and Recognition program was first introduced on Sept.


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NAACP challenges restructuring

The NAACP has announced its intent to oppose any management agreement under the Higher Education Restructuring Act that would create what the organization refers to as a 'two-tier workforce.' The organization objects to what it perceives as a lack of public input into the plan and the potential negative impact it could have on lower-wage employees in the future, according to a NAACP press release. The University is ironing out the agreement with Gov.


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SAT essay serves as tool for admissions officers

Thanks to the addition of a writing component to the SAT I, college admission officers now can compare a student's own, candid writing ability with their college application essays to gauge the level of outside help a student may have received during the application process. Kaplan, a test preparation company, performs an annual survey of college admissions officers across the country, and the focus of this year's survey was on the new writing component, which became an official part of the SAT I for the high school class of 2006, said Jon Zeitlin, general manager of SAT and ACT programs at Kaplan. Kaplan wanted to determine if admissions officers would give the writing score the same weight as the traditional math and reading portions and if admissions officers would look at the actual essays or just the final score, Zeitlin said. According to the survey, 47 percent of the colleges are adopting a "wait and see" approach, meaning they will not give the writing component scores any weight until more information about the exam is available. Survey results show that the University, along with colleges like Harvard and Duke, falls into the group of schools that will give the writing component equal weight with the math and critical reading sections. While not all colleges will give the actual writing score any weight in the admissions process, Zeitlin said 58 percent of colleges said they would reference a student's SAT essay when there were discrepancies with his or her application essays. Dean of Admissions John Blackburn said University admissions officers will review the SAT essays if there is a question about test scores or the application essays. "If we see something that looks like it could be published in 'The New Yorker,' we would expect good SAT reading and writing scores," Blackburn said.


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Supremicist newspaper distributed in City

A white supremacist and anti-Semitic newspaper called the Aryan Alternative was distributed around the Charlottesville community Wednesday. Published in Missouri, the issue distributed Wednesday in Charlottesville was the newspaper's third issue.


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Democratic candidates hold rally at University

With the gubernatorial election only four days away, students, faculty and community members filled the Student Activities Building yesterday to show their support for visitors from the Commonwealth's Democratic ticket. "Tim Kaine is eager to come to colleges and universities because, unlike his opponent, he has a positive vision to bring down the cost of tuition," University Democrat President Dave Wasserman said. Members of the College Repblicans also were present outside the SAB before the rally began. "We are out here rallying for Jerry Kilgore," College Republicans President Brian Gunn said.


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Breakdown of the Bulge: Meds May help

With ever-increasing amounts of Americans falling prey to weight problems, pharmaceutical companies are working on alternatives to help people lose weight other than good old-fashioned healthy eating and exercise. "Disease" or "epidemic" is a term you may hear in the context of the flu, cancer or heart problems.


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Online profiles cause security concern

The University administration and the University Police Department are urging students to exercise caution when posting their personal information on social networking Web sites and online personal journals. University Police wants to "warn students and make them aware that this information has been used in the past to threaten students and make them feel unsafe," University Police Sgt.


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Youth vote in mock election

Students in elementary, middle and high schools across the country are engaging in the nation's largest online mock election hosted by the University's Center for Politics Youth Leadership Initiative. According to Lea Brown, director of instruction for the Youth Leadership Initiative for the Center of Politics, the majority of students will vote using an electronic ballot, but for classrooms with limited technology access, paper ballots also have been provided.


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Council considers concerns at forum

Student Council held a forum and social open to members of the community who wished to voice their concerns about Council or the University community in Maury Hall last night. There is a renewed drive to get people involved this year, Council Vice President for Administration Okey Udumaga said. "We're going to lay the groundwork, but we need the support," he said. Fewer than 10 non-Council members came to address their concerns.

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