News
By Jaime Levi
|
September 21, 2000
MTV's Campus Invasion Tour is making its way to the University on Oct. 5, featuring hip-hop artists Wyclef Jean, De La Soul and Black Eyed Peas.
In addition to the nighttime concert, there will be a daytime festival with tents offering various music-related activities, such as a Rock Tent, where participants can learn to play musical instruments.
The University, which is slated to be the second college on the six-week tour, also will be featured in a half-hour MTV kick-off special providing an inside look at the tour.
Lisa Braun, MTV's vice president of promotion and music marketing, said the special will feature portions of the concert as well as interviews with the artists and University students.
The University Programs Council's PK German is sponsoring the event.
PK German Chairman Jbeau Lewis said the show will provide MTV's audience with exposure to the University.
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"When your school name is scrolling down MTV several times a day, it gives you a certain amount of respect as far as how we're looked at by other schools around the nation," Lewis said.
The "stellar lineup" of musicians will attract a diverse audience "more so than anything we've done in the past," he said.
PK German tries "to find that right balance between the diversity of the school and the diversity of acts out there," he added.