Discount cards are more than a marketing tactic
By Michelle Ho | November 20, 2000Although they may seem like another marketing ploy to attract new customers, there's more to those little plastic supermarket discount cards than most smart shoppers may think. The cards - which often dangle from shoppers' key chains - not only offer immediate discounts but also future rewards, all the while instilling a sense of loyalty to the supermarket's customer base. "In order to get the discount, you have to get a card," said Commerce Prof.
