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What’s that smell?

Newcomb and UVADine announce the release of a new fragrance


Ah, Newcomb Hall, the center of all things student life at the University. A dining hall, a Starbucks, the Student Council office — what more could you ask for? If you are ever walking around Grounds during the week, you might stumble into Newcomb Hall — home of everyone and no one you know simultaneously. There is something for everyone, but we know everyone has a favorite thing. 

There is no doubt that once I said Newcomb Hall, you were reminded of a glorious aroma — the one that gets you out of bed in the morning, the one that reminds you of all that is good in the world. By now, dear readers, it should be evident that I am talking about the smell of the Pav, more specifically, the dining area that houses Chick-Fil-A, Subway, Ben and Jerry’s and Bento Sushi. 

The smell of the Pav is a signature, one of a kind scent that could only be found at its namesake —  until now.  

U.Va. Dine took to social media earlier this week to announce the upcoming release of “The Pav: A U.Va. Dine Fragrance.” U.Va. Dine characterizes “The Pav” as a scent of nostalgia and guarantee — one that empowers the wearer to attract the Subway Lover and the Chick-Fil-A Fiend alike. It is no surprise that the development of “The Pav” fragrance was a strenuous process, as the mass production of such a beautiful scent takes work.  

Guy from Your Chem Expo, also a Pav native, applied for a job at U.Va. Dine last year expecting to run their overly active TikTok. To his surprise, he was appointed Student Coordinator of Fragrance Excellence. He takes his job very seriously. In early June, he traveled all the way to Grasse, France, to present “The Pav” at the Grasse Institute of Perfumery, or GIP. 

“It was really about authenticity,” Guy from Your Chem Expo said. “We needed to cultivate the exact scent of the Pav, and it proved to be, like, way harder than Chem Expo.” 

Guy from Your Chem Expo’s work will come to fruition when “The Pav” is released April 29th. U.Va. Dine also took to social media to say that “The Pav” is only the beginning. Their entire line of skincare and beauty products will be released before the end of the semester.

“We know we provide you with a lot — study spaces, questionable food and absolutely no vending machines,” their post read. “But we realized what we were lacking was an element of self-care. Introducing ‘U.Va. Dine-namic’, our new beauty and skincare line inspired by our very own dining products!”

Upcoming releases include a Runk Grille cologne for Men, an O-Hill pasta face scrub and a Newcomb Bread Stick face roller.   

“These places hold memories, and these products represent that,” an anonymous fourth-year student said.“Next year, I’ll wear my ‘Pav’ perfume every day, and when I walk by and people ask, ‘is anybody eating Subway?’ I’ll smile.” 

Look out for “The Pav” in stores after April 29th, followed by the “U.Va. Dine-namic’sentire line of products! 

At this time, “U.Va. Dine-namic” is seeking experienced students to join their marketing team. If qualified, send a resume and cover letter to  


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