Opinion
By Tim Thornton
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February 3, 2013
Call me a cynic, but I doubt anyone who says cutting back on something is going to make it better. So I was more than skeptical when I read about The Cavalier Daily’s “comprehensive plan to shift focus from the traditional daily newspaper to a digital-first newsroom,” that would replace the nearly daily newspaper “with a revamped biweekly newsmagazine and expand online and mobile content offerings.” The newsmagazine, we’re promised, will “offer extensive analysis, informative graphics and an increased focus on features, local entertainment and weekend previews.” Matt Cameron, in his last days as the paper’s editor-in-chief, said the newsmagazine will have “more of the in-depth, investigative journalism that our readers crave.” Meanwhile, the new digital emphasis will bring “mobile and tablet apps, a daily e-newsletter, high-quality multimedia content and an increased emphasis on social media and web graphics.”
In a memo to the staff, the managing board declared itself “confident about the benefits this plan will produce.”
Managing board members said of the restructuring: “It will expand our coverage opportunities by allowing us to afford sending reporters to out-of-state events.