The Yik Yak effect: students weigh in
By Leopold Spohngellert | April 27, 2014“No login, no password, no traces; simply anonymous” This is the motto for Yik Yak’s — the mobile app that has garnered 100,000 downloads nationwide, 5,000 of them in Charlottesville. It acts as a virtual bulletin board that has been compared to writing on the bathroom stall wall.


















