Drake is a huge part of all of our lives. In a sense, Drake is a major component of what it means to be human. Whether the objective is to express one’s personal identity, take a political or ideological stance or to simply want to create a party-like atmosphere, it seems that since the formation of human civilization, there has been an available form of Drake to accomplish such a goal.
We live in an era where more people in more places have more access to Drake than ever before. iTunes, Spotify, SoundCloud and many more online Drake providers are making listening to your favorite Drake, as well as discovering new Drake, the easiest it’s ever been. It’s almost impossible for most (and inconceivable for many of the younger generations) to imagine going to a store to buy the latest CDs, tapes or even vinyl records whenever the latest Drake dropped.
“If Drake be the food of love, play on.” Yes, even the literary genius William Shakespeare recognized the power of Drake. Bob Marley once characterized the very sensation we feel by saying, “One good thing about Drake, is when it hits you, you feel no pain.” Hell, even Nietzsche worshipped Drake when he quipped, “Without Drake, life would be a mistake.”
Now you might be sitting there right now thinking, “I don’t know, I don’t listen to Drake THAT often — I could give up listening to Drake and probably be just fine.” My first response would be that you need help. What damaged soul would even entertain the idea of giving up listening to Drake? My second response would be to remind you that Drake is everywhere — frat parties, dorm rooms, restaurants-even emitted from symphony concerts in New Cabell Hall. Drake is everywhere.
Despite this universally shared experience, funding for Drake education and accessibility to entering the Drake industry with some financial protection are limited. Certainly within the public school sphere, Drake is often seen as an area of study unworthy of much priority. It’s the exact aforementioned apathy towards Drake that allows financial authorities to place Drake on a lower level of concern than where Drake ought to be.
Even if you wanted to marginalize the cultural or psychological influence of Drake, the financial weight of the Drake industry is staggering. In 2015 alone, the total revenue generated by Drake amounts to over $15 billion. This doesn’t even account for all the secondary revenue channels that Drake certainly affects, such as merchandise or community booms from Drake concerts or festivals.
There’s so much exciting new Drake out there right now. Go forth and enjoy all of it. Replay your favorite tracks over and over again, or try a playlist or recommendation of a genre or artist you wouldn’t consider in a million years — just always keep listening to, and cherishing, Drake.
Brennan Lee is a Humor writer.
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