SPINKS: Brand Link is bad journalism
By Ashley Spinks | April 9, 2015What does the term “Brand Link” mean to the uninitiated? Horowitz assured me that an explanation of our Brand Link policy would remain a fixture on our website, and she said that the model “is not coming from a place of ignorance” about editorial integrity concerns. She says that “much more of our energy is going into long-term solutions” than into the Brand Link model. But those long-term solutions are moot if our audience can no longer trust us.


